A Deep Guide To Make A Successful E-Commerce Store Online [Step-By-Step]!
Have a business but do not have online presence?
Have a business and have fruitless online presence?
Have nothing but have the appetite to come up with an e-commerce store?
If your answer is YES, so this guide is entirely for you.
No one can even imagine in the last decade that the addition of one Letter “E” (i.e. denoting Electronic) before Commerce takes Commerce to the Next Level.
Although the shift towards the Next Level was challenging but eventually sensational as well, the tireless effort of "market runs" after the takeoff of E-commerce turns out to be a hassle-free scheme.
We are living in Computer Age where businesses are shifting from the Old-style Business Model where it emphases on "standardized products, homogeneous market and long product life cycle" to the innovative business model where it focus on "varied and customized products and heterogeneous market".
E-commerce typically facilitates the business to meet the multiple needs of different customers and provide them with extensive range of products which is beneficial for the customers without physical shopping.
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A Longest Guide To Make A Successful E-Commerce Store Online! [Step-By-Step]
Table Of Contents
- 1 What Is E-Commerce - An Overview
- 2 Features Of E-commerce
- 3 Discourage Rashness
- 4 Strong Planning
- 5 Choosing The Products/Services You Will Sell
- 6 Set Targets
- 7 Prelaunch-Promotion
- 8 Pick Out Right Solutions
- 9 Focus On Customer
- 10 Testing
- 11 BEST E-Commerce Store Software
- 12 Launching An E-Commerce Store Online
- 13 You Must Have An Internet Marketing Strategy!
- 14 Never Take Too Lightly The Power Of The SEO:
- 15 Conversion Rate Optimization – CRO
- 16 Social Media Marketing – SMM
- 17 Analytics
- 18 Some Of Sayings Pertaining To The E-Commerce Store By Great People/Leaders Having Successful E-Commerce Stores:
- 19 From The Editor's Desk:
What Is E-Commerce - An Overview
E-commerce or Electronic Commerce fundamentally is the dealing between Buyer and Seller over the internet or Trading on internet through the means of Electronic devices.
Saying this is also not wide of the mark that E-Commerce is contemporary style of carrying out a successful business.
E-Commerce is eventually a process of paperless exchange of Business in following ways:
- Mobile commerce.
- Electronic funds transfer.
- Supply chain management.
- Internet marketing.
- Online transaction processing.
- Electronic data interchange (EDI).
- Inventory management systems.
- Automated data collection.
Features Of E-commerce
Few of the matchless features of E-Commerce includes following things:
All Time Services Accessibility
Your Business is never Closed, if we put this in other words so it can be said that the business never sleeps, the Service or Product whatever the business is offering to its customers are available 24X7 and buyer can purchase your Service or Product anytime from anywhere.
Traditional Cultural and National borders certainly not develops any interference in E-Commerce since its enabling worldwide access to business website.
It also eases international visitors all over the earth to access company Website, purchase products and make Business Relations.
Usage of E-commerce enables sales and purchase of any commodity/service anytime and anywhere without any deterrent which reduces dependency to buy any commodity/service and increase the sales.
E-Commerce provides several ways to deliver pre and post-sale assistance in order to achieve excellent customer services.
Since all the transactions are online in E-Commerce so the buyer of Commodity/Services pays electronically against purchase.
Primarily don’t rash, remain cool and play smart as you did before taking your car on main roads, if I’m not wrong you must well-learned driving earlier and then securely and positively took the control of driving seat otherwise without proper learning the outcome of driving a car will be an inordinate mishap!
Let Say you are not a finance guy and if anyone approaches to you and say put in all your cash in Stock Market will you do that?
A big ‘NO’ will be your answer I have confidence in, but why? Surely due to the existence of unpredictability in the Stock Exchange, you’ll first do the study and research before going in to a system about which you are inexperienced.
What I recommend to beginners with the aim to dodge any trouble is they should first and foremost learn the ABC and get acquainted with the prerequisites of E-commerce first as you’ll always refrain from jumping in to a deep swimming pool until and unless you’re a Perfect Swimmer.
Launching An E-Commerce Store Online
Just Simply launching E-Commerce and thinking it will start making millions automatically.
LOL but this will never happen because it’s your E-Commerce Store with ability to perform miracles if you’ve completed your homework but not a magic wand.
There’s no magic way to make your E-Commerce Prosperous and Popular but there’s a systematic way indeed exists.
Have a look on the systematic ways!
It’s like Fishing and hoping that you’ll get a Catch (If you’re prepared sound and well-equipped you’ll unquestionably catches maximum amount of Fishes)
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You Must Have An Internet Marketing Strategy!
What should be the foundations of your stratagem? See beneath:
First of all you need to convey the market/your targeted audience what makes you unique in your industry.
Exploring the right audience, engage with them and motivate them to take desired actions.
Get close to your customer.
Building online awareness for your Brand, product and services is also very necessary.
Statistically, companies that blog get 55% more visitors to their website that companies don’t blog.
Therefore your E-Commerce Store should include an integrated blog, which helps you in providing to customer with useful and relevant information.
Search Engines Optimization (The most popular Search Engine is Google.com and other major one are Bing and Yahoo) upon searching by user (Query of User) as search result shows the web pages on ranking basis, the web page ranked 1st by search engine appear on number one of the search results and if the webpage is ranked least by the search engine it appears on the Last in the search results.
The rank is based on what Search Engine considers most relevant to users.
Efficient Spending on your Campaigns.
Return on Investment.
Never Take Too Lightly The Power Of The SEO:
The most frequent word heard in the world of E-Commerce Industry is SEO i.e. Search Engine Optimization.
A good search engine optimization of your E-Commerce Store is actually what let Search Engine realize that your E-Commerce Store is more relevant for users searching for results against query (if the query pertains to your E-Commerce Store).
Most of the times we hear from people that bringing the desired amount of traffic on E-Commerce Store is the toughest task to-do, yes it is but not impossible.
If truth be told so getting the traffic that wills actually converts to money requires proficiency and expertise, Search Engine Optimization is one of the greatest ways to drive value organic traffic to your E-Commerce Store.
SEO in basic words is the Process of maximizing the number of visitors to particular Store by ensuring that the site appears high on the List of Results returned by a Search Engine.
Once you assessed the need of your potential customer and understand the content they are looking for, use the same content in your E-Commerce Store and ensure your E-Commerce Store is healthy optimized for search engine so search engine will definitely connect searchers to your site.
So SEO for relative keywords in short helps you in generating maximum customer traffic on your E-Commerce Store.
Conversion Rate Optimization – CRO
Do you know what Conversion Rates actually is?
No, no problem get familiar with this now.
It’s basically the measure/percentage of visitors converting into buyer according to latest research only an average number of 2 to 3 visitors become buyer out of 100.
CRO is purely based on how your user behaves and analysis of your user’s psyche.
Why It's Required?
- It will help your business to generate more sales with the existing traffic.
- Maximize the Return on Investment of your online marketing expend.
- Increase customer engagement and retention rates.
CRO can be done in various ways since there are number of ways to facilitate your user and always put your level best in simplification of the Processes for them.
Hard things to do for user on your E-Commerce Storeeventually discourage the User / traffic on your site to buy whatever you’re offering but simple and basic things to do for user encourages traffic to convert in customer.
In general, some of the ways of CRO are below:
- Clear name of your Product along with rich and in depth Description and why the user buys it and Superior Image of the Product with the Price Tag near to the buy button.
- CTA i.e. Call to Action button, be intelligent with the Color, Placement, Size and Copy. (Do you know? Successful E-Commerce Store changes the CTA button’s Text and Colors on its website when users access the same site from different locations depending on their language, preference, psyche and etc.)
- Win the user confidence by the addition of Product reviews and the endorsements.
- Helps user with automated option of related product relevant to the user’s query and liking. (Addition of Nosto will be of great help, Nosto is an official Facebook marketing partner. It is basically a free extension that track unique behavior of the user and offers them suggested items based on their online activity).
Social Media Marketing – SMM
Roughly social media have 2.5 billion active users and more than one in five, are you with me?
Yes more than one in five of the world’s population shopped online in past 30 days and most of them are redirected to your E-Commerce Store through Social Media Sites.
Now you may get the Point this is why SMM is usually a key to success of E-Commerce Store.
SMM is indeed one of the most productive marketing techniques in order to generate handsome returns from your E-Commerce Store with help of bringing the interested audience those who seen your content on Social Media and it’s appealing them to reach your E-Commerce Store to make online purchases.
Effective SMM expects from you a well-adjusted and sensible apportionment of paid and organic ways of Marketing.
Depending on anyone one of it can leads towards the Dark.
According to a study, by using social media only 6 hours a week, 66% of Sellers enjoy improved lead generation.
Decide on which Social Media Channel is the most suitable for your Product to reach its consumer.
This entirely depends on the nature of your Product, Service and type of users available on the Social Media Channels (Every Social Media has not the same kind of users).
Reliant on only one social media channel is also not a correct judgment as 90% of successful retail brands use 2 or more Social Media Channels.
Once you took the best suitable Social Media Channels to reach your desired audience then you’ll be able achieve the wanted outcomes and in the Last but not the least SMM keeps you competitive and helps you in increasing the sales.
Nevertheless, furthermore remember that if the quantities of Likes and Shares are too little in figure on various Social Media Channels therefore it may portray a negative social picture of your Business which is not fortunate for your Brand/E-Commerce Website.
Gauging the results and trends of your website, blog, search engine ranking and social reach plays a fundamental role in any online marketing strategy this is basically hunting down of each and every number/statistics correlated with your E-Commerce Store.
This is as well a very great job to be done in order to run/make your E-Commerce Store successful.
This gives you a result of Strengths and Weaknesses moreover you’ll also get acquainted with the facts that your business is going on effectively and efficiently as well as it will also help you in lessening the marketing cost (if you’re going wrong) by showing you the lesser numbers.
Few of the most important metrics to measure:
Site visitors, page views, pages per visit, average time on the site, bounce rate, top landing and exit pages, top content, leads & conversions.
Subscribers, views / visitors, conversions, comments, clicks, rank, inbound links, social media shares.
Page rank, number of indexed pages, number of inbound links, number of keywords sending traffic to your site, long-tail keyword rank & opportunities.
Number of likes, followers, connections, growth, engagement, momentum, results.
Some Of Sayings Pertaining To The E-Commerce Store By Great People/Leaders Having Successful E-Commerce Stores:
Jeff Bezos, Founder of Amazon.com said:
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
Yasuhiro Fukushima, Japanese business executive said:
“Thus, in the future, instead of buying bananas in a grocery store, you could go pick them off a tree in a virtual jungle.”
Meg Whitman, former CEO of EBay said:
“Communications is at the heart of E-Commerce.”
Paul Graham, A Computer Scientist and Founder YC said:
“You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.”
Jack Ma, Chinese Business Magnate, Founder and Executive Chairman of Ali Baba Group said:
“You should learn from your competitor, but never copy. Copy and you die.”
Nabeel Akhtar is an E-Commerce Dexterous, who desires to deliver tips and guidance to the striving hard to become Champions. Nabeel feels himself greatly zealous about his vision to stimulate those who are in or keen to come in E-Commerce World and grow.
You can connect with him through Facebook by clicking here.