Social Media is perhaps the greatest tool a blogger has for exponentially increasing their audience and viewership.
Unfortunately, keeping up with the ever-increasing number of social media sites can be daunting.
While every social media platform has the potential to increase your viewership, it doesn’t make sense to spend time using all of them.
The more time spent on social media sites means less time actually spent writing and creating amazing posts.
A blogger’s first directive is to blog.
After all, fresh content and proactive writing is the key to keeping followers and gaining even more.
Here, bloggers will obtain the knowledge needed to effectively use important social media platforms and learn how to create a blog that can successfully maximizes these platforms.
Identifying the target blog readers will help in recognizing the most important social media sites.
Bloggers do not need to waste their time with social media sites that are known not to cater to their particular audience.
For example, audiences on LinkedIn will be far more interested in career information, while bloggers wishing to attract audiences who like do-it-yourself information will benefit from focusing attention to Pinterest.
Understanding which sites will maximize viewership is important.
While LinkedIn and Pinterest represent easily categorized sites for the audience bloggers want, they should not stop there.
It is reasonable to assume that users on these two sites probably have Facebook and Twitter accounts as well.
Facebook and Twitter are two critical sites for maximizing your target readers.
No matter what topic a blogger specializes in, these sites are almost certainly guaranteed to have their target audience.
As discussed above, cultivating quality communities on social media can be time consuming.
More importantly, consuming time which bloggers need to generate new content on their blog in the first place.
Fortunately, there are tools that allow bloggers to automate the dissemination of content on multiple platforms at once.
Here are a few tools beneficial for sharing content:
This site is geared to toward marketing agencies but is great for anyone trying to share content on several social media platforms at once.
Buffer works by allowing bloggers build up a queue of content to be posted on social media sites at a later time.
This service is free, but requires an upgrade to a paid version for total access.
This tool is specifically for blogs on WordPress and allows bloggers to share content in real time when they publish new content on WordPress.
Short for ‘deliver it’, this site is comparable to Jetpack, but is not limited to WordPress blogs.
What separates dlvr.it from the rest is it allows bloggers to share up to five different feeds.
This means bloggers who have multiple blogs can share those as well.
It even allows users to share another blogger’s content.
Users are allowed three social media sites for dissemination as well as five feeds.
Reposting content allows bloggers to increase the value of their content.
Bloggers whose topics are timeless in nature (meaning the content is not solely for current events) will benefit from reposting their content.
Reposting may snag newer readers who ultimately turn into followers.
Bloggers should keep a list of important blogs that are worthy of repost.
Depending on their content, they could be consistently refreshed.
Social media is an absolute must for bloggers to generate content and establish loyal followers.
Competitively speaking, blogging without considering sharing that content on social media is essentially a nonstarter.
Most readers have come to expect being able to go to one place to find all of their content and social media companies have worked hard to see they stay on those sites.
Having said that, even loyal followers will only be motivated to go as far as Facebook or LinkedIn to see blog content.
Thankfully, with automated sharing and the wisdom to know which sites to cultivate over others, bloggers can easily promote their content more than ever.
Today customer and social Medias are sharing a strong bond between each others. Hence impact of one factor can be seen on the other factor. Social Media and customers are now teamed up together to provide value for the alike brands. Back before a decade the picture was different. There was no such social media which customer followed to check the reviews and give their comments on any product or service. But now in this year of present, each one go through a product review before buying it. Such changes scenario is making service providers afraid of customers posting negative reviews. A small group of ten people customers can also spoil your image by sharing their negative experience.
Organizations are now investing in customer experience. They want to get promoted through their customer reviews. Companies mitigate the negative experiences by the customers whereas they promote the good words from their customers to gain the market. Social media is now used as a platform to advocate a product or service. Organization aims at empowerment of their ‘Happy customers’. If we go through the researched count of people who Googled over the internet about customer experience, here is the growth chart. You can also get each month detail on Google Trends.
Now I want you to go through the customer experiences which got influenced by social Medias.
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With the social Media’s popularity organization has to create a page where customers can directly interact with you. On the portal customers can ask questions and any detail they want. You have to answer them on the same portal. After purchasing the product customers share their experience of buying your product on the feedback portal. This feedback is then helps you to get more customers. Further purchase rate will directly depend on this feedback and your approach for the customers queries.
When someone place query on your portal, they expect a quick response and a better solution. According to research stats, it is found that on average customers expect response for their queries within an hour. This makes a clear picture that if you fail to answer feedback quickly; you are risking your present and future customers. The change which can be seen here is the conversion of private chats to public chat. Now you can’t privately chat with your customers and fool them. Whatever you respond is readable to the world and nothing is secret now. Other than your knowledge and hard work you also need to keep your systems working efficiently. If system fails and you could not make it, it can create a huge loss of customers. Quick and correct response can witness your aliveness. Those who kept on neglecting customers queries are not bound to answer them.
Social media enlarged reach radius of the customers. Before social took charge, researchers found that a happy customer is likely to share experience with 3 to 4 people, whereas frustrated customer share their experience with 10 to 15 people. Let us recalculate this reach circle via social media. Now on an average a Facebook user has around 350 friends. A twitter user has about 60 followers on an average. While a LinkedIn profile has about 100 connections. If we sum up all such friends, followers and connections for an average profile, a person has reach to 510 with only these three social Medias. So now-a-day the customer reach has no bound of 10 to 15 people.
With the help of social Medias, customers are the most powerful in this era. If any single customer gets unsatisfied, he may complain about your product or your service on social media. Thus you lose 500 future customers with this single unhappy customer.
Till now we discussed how social Medias influenced customer’s negative experience. But every coin has two sides. You can also use your customers to grow your business. If all your customers get the good service and quick acknowledgement for their queries, they will automatically refer to other people with their good experience after buying your product or service. If single happy customer shares his or her experience on social Media you can get large number of customers for your product.
Without social Media one could have told their positive views about your product to 10 to 15 people but now with a single share he can tell hundreds and thousands of people. One share can then be again shared by someone to grow your future customers exponentially. If you keep a good approach for your customers, you can use them as an advocate for marketing your content. If a person feel good about your product and find it interesting to share with their friends and connections, it could be a very good marketing strategy for you. Instead of telling to handful number of people, customers can now use social media to share experience with millions of people.
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After exploring all these factors about how social media is influencing the customer experience, we can now summarize that it is mandatory to embrace social media. The power of customers using social Media should not be underestimated. They can take you down in seconds. But on a flip side it is also true that this customer can advocate your product to minimum of 500 people with single share.
Social media influence customers in both ways good and bad. So it is your ability to turn customer on positive side or negative side. If you can maintain your customers effectively you will no longer need to advertise your product or service to increase your future customers. It will be the people who will drag crowd for your product. Harness your customers properly to grow advocates of your product.
A Guest Post By Preet Sandhu On Reasons: How Social Media Is Influencing Customer Experience?